Digital inclusion profiles

Created 2 years ago, updated 4 months ago

A series of profiles on how different sectors of the resident population in Calderdale use and view digital technology. These have been created to help inform how we interact with our customers.


The analysis and images used are from Experian Mosaic Public Sector 2014, and use the latest Calderdale data from May 2019.


Mosaic divides the population into 15 sectors or Groups. A description of each group is included in this dataset.

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One page summary of Experian Mosaic groups and proportion in Calderdale.  Updated May 2019

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Well off home owners in rural locations enjoying the benefits of country life.
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Established families in large detached homes living upmarket lifestyles.
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High status city dwellers living in central locations and pursuing careers with high rewards.
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Thriving families who are busy bringing up children and following careers.
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Mature suburban owners living settled lives in mid-range housing.
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Elderly people with assets who are enjoying a comfortable retirement.
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Householders living in inexpensive homes in village communities.
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Younger households settling down in housing priced within their means.
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Residents of settled urban communities with a strong sense of identity.
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Educated young people privately renting in urban neighbourhoods.
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Mature homeowners of value homes enjoying stable lifestyles.
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Single people privately renting low cost homes for the short term.
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Families with limited resources who have to budget to make ends meet.
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Elderly people reliant on support to meet financial or practical needs.
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Urban renters of social housing facing an array of challenges.
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Percentage of households in each Mosaic group for each ward, Calderdale Cares locality and Calderdale overall as at May 2019